About us

House Of Mobé (pronounced Mo-bay) an enterprising fashion empire based in London. We are a luxury brand combining everyday wear with couture, aimed at fashion forward individuals of all ages with the purpose of marrying luxury with affordability.

We the people behind the brand have a combined background in web & graphic design, science and media and all is evident in their curious, pictorial and structured designs and their great attention to detail.

The three ladies came together to form House of Mobé in June 2012

House of Mobé believes Fashion doesn’t have to be crazy or off the wall to be edgy and creative. Fashion should be a natural expression of yourself and an extension of one’s self, which brought about the creation of their first collection SECONDSELF!

SECONDSELF is a woman’s fashion alter ego, the woman you become when you put on the garments e.g. a stay at home mum dressing up for a night out with the girls or a social introvert who wishes to wear a little couture but nothing bizarre. They show this in their designs by using contrasting shapes, fabrics and colours and cuts.

Understated couture and sophistication is always overlooked, especially today when people generally favor flashy prints and loud colors. Trends may slip on and off the style radar but the most essential pieces should ALWAYS be present in your wardrobe.

One of the many inspirations of the SECONDSELF collection stems from the ladies different personalities and tastes but find themselves still so alike in many different ways. They embodied this and translated it into their alter ego based collection… SECONDSELF.

Our philosophy is all about professional entrepreneurship and perfectly serving our customers. 

Our business is growing day by day and we are glad to announce another milestone which is signified by the launch of our web store - another wonderful way to browse and enjoy the best commodities from our brand.


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